BUSINESS MANAGEMENT STRATEGIES FOR SMES IN THE DIGITALIZATION ERA
DOI:
https://doi.org/10.53491/papua.v1i1.1178Kata Kunci:
Business Management, Strategies , Digitalization EraAbstrak
The digitalization era presents both opportunities and challenges for SMEs. To thrive in this new landscape, SMEs must adopt strategic management approaches that leverage digital technologies to enhance customer engagement, optimize internal processes, and ensure cybersecurity. This study employs a qualitative research method to explore the business management strategies of Small and Medium Enterprises (SMEs) in facing the digitalization era. The adoption of digital technologies is crucial for modern business success and sustainability. For SMEs, it levels the playing field with larger corporations by enhancing efficiency, customer experience, and market reach. Automation tools, like accounting software and inventory management systems, save time and resources. CRM systems personalize services and strengthen customer relationships. E-commerce platforms allow global sales and provide consumer insights. Data analytics supports informed decision- making, optimizing pricing, and inventory management. Digital marketing expands reach and engagement, while robust cybersecurity measures protect sensitive data. Continuous digital skills training and collaboration with technology partners ensure SMEs remain competitive.
Unduhan
Referensi
Afwa, A. (2022). Utilization of Digital Marketing Strategies through e-Commerce in Improving Customer Satisfaction of Small and Medium Enterprises (SMEs). 1st Virtual Workshop on Writing Scientific Article for International Publication Indexed SCOPUS, 370–384. https://doi.org/10.2478/9788366675827-066
Armansyah, Sukamdi, & Pitoyo, A. J. (2022). Relationship of Social Economic Characteristics with Formalization of Informal Sector Business Actors in the City of Palembang. 1st Virtual Workshop on Writing Scientific Article for International Publication Indexed SCOPUS, 286–291. https://doi.org/10.2478/9788366675827-051
Effendi, E., & Afwa, A. (2022). Financial Management of Conventional Catfish Cultivation: A Case Study of Catfish Cultivation Business “Okura Berjaya” in Sub-District of Tebing Tinggi Okura, Rumbai Pesisir District, Pekan Baru City. 1st Virtual Workshop on Writing Scientific Article for International Publication Indexed SCOPUS, 397–402. https://doi.org/10.2478/9788366675827-069
Effendi, M. L. D. R., Aji, M. B. P., & Kamil, M. (2022). Jokowi Government Communication Strategy Volume II Facing Public Distrust. 1st Virtual Workshop on Writing Scientific Article for International Publication Indexed SCOPUS, 96–100. https://doi.org/10.2478/9788366675827-018
Fauziah, N., Wahyudi, A. D., & Morlian, A. (2022). Customer Data Electronic Archives Management in Data Management Division at Pt Telkom Indonesia Bekasi City Branch. 1st Virtual Workshop on Writing Scientific Article for International Publication Indexed SCOPUS, 552–557. https://doi.org/10.2478/9788366675827-096
Hariyati, D. R., Irawan, A. W., & Rikantasari, S. (2022). Model Kewirausahaan Sosial Di Pondok Pesantren Miftahul Hikmah Sukorejo Parengan Tuban. Akademika, 16(2). https://doi.org/10.30736/adk.v16i2.1097
Irawan, A. W. (2020a). Analisis Kualitas Produk untuk Meningkatkan Kepuasan Nasabah. Tasyri` : Jurnal Tarbiyah-Syari`ah-Islamiyah, 27(2), 1–10. https://doi.org/10.52166/tasyri.v27i2.95
Irawan, A. W. (2020b). Penerapan Etika Bisnis Islam Terhadap Kelangsungan Pembiayaan SPBU Mini Di KSPPS Bina Syariah Ummah Jawa Timur. JES (Jurnal Ekonomi Syariah), 5(1). https://doi.org/10.30736/jesa.v5i1.73
Irawan, A. W., & Anisah, Z. (2021). Dewan Pengawas Syariah Dalam Pengawasan Kontrak Pembiayaan. ADILLA : Jurnal Ilmiah Ekonomi Syari’ah, 4(2), 16–25. https://doi.org/10.52166/adilla.v4i2.2515
Irawan, A. W., & Asfiah, S. L. (2022). Analisis Metode SMART Dalam Strategi Segmentasi Pasar (Studi Produk Tabungan Simitra Mikro di Bank Mitra Syariah Kantor Cabang Bojonegoro). ADILLA : Jurnal Ilmiah Ekonomi Syari’ah, 5(1), 75–98. https://doi.org/10.52166/adilla.v5i1.3050
Irawan, A. W., Fitri, N. L., & Maeni, P. N. (2023). Quick Respond Indonesian Standart (QRIS) dalam Ber-Transaksi Secara Go Digital di UMKM Keripik Pisang UD. Muser Desa Pandanagung Kecamatan Soko Kabupaten Tuban. Akademika, 17(2). https://doi.org/10.30736/adk.v17i2.1832
Irawan, A. W., Putro, H. K., Sifa’, M. A., & Wahyudhi, I. (2023). Pendistribusian Zakat Sebagai Upaya Pengentasan Kemiskinan Di Badan Amil Zakat Nasional (BAZNAZ). JPSDa: Jurnal Perbankan Syariah Darussalam, 3(1), 74–88. https://doi.org/10.30739/jpsda.v3i1.1954
Irawan, A. W., Roni, M., & Putro, H. K. (2021). Islamic Business Ethics: How to Apply it on the Supply Chain Management? Journal of Sharia Economics, 3(1), 18–39. https://doi.org/10.35896/jse.v3i1.180
Irawan, A. W., & Sifa’, M. A. (2023). OVERVIEW OF ZAKAT COLLECTION IN
LAZISNU SINGGAHAN TUBAN. Jurnal Ekonomi Syariah Darussalam, 4(2), 138– 149. https://doi.org/10.30739/jesdar.v4i2.1947
Nugraha, D. P., Rizal, S., & Ganika, G. (2022). Analyze Enterprise Risk Management Implementation: Empirical Study on Financial Performance and Market Reaction in Indonesia. 1st Virtual Workshop on Writing Scientific Article for International Publication Indexed SCOPUS, 79–84. https://doi.org/10.2478/9788366675827-015
Sari, N. K., & Anggraini, Y. S. (2022). Orem Self Care Theory: Hypertension Management. 1st Virtual Workshop on Writing Scientific Article for International Publication Indexed SCOPUS, 27–30. https://doi.org/10.2478/9788366675827-006
Suripto, & Sudarmadi. (2022). Effect of Liquidity, Earnings Management, and Tax Avoidance on Tax Aggressiveness of Manufacturing Companies in Indonesia. 1st Virtual Workshop on Writing Scientific Article for International Publication Indexed SCOPUS, 176–181. https://doi.org/10.2478/9788366675827-032
Syaprillah, A., Wiwoho, J., & Waluyo. (2022). Management of Marine Resources in Coastal Areas with Sustainable Development Principles. 1st Virtual Workshop on Writing Scientific Article for International Publication Indexed SCOPUS, 73–78. https://doi.org/10.2478/9788366675827-014
Wujarso, R., & Sumardi, B. (2022). Global Marketing Management in the Perspective of the
Economic, Financial, Global Culture and Purchasing Behavior, as well as Politics and Law. 1st Virtual Workshop on Writing Scientific Article for International Publication Indexed SCOPUS, 182–187. https://doi.org/10.2478/9788366675827-033
Yuzaria, D., & Khairati, R. (2022). The Effectiveness of Feedloters Business with i-Ternak Partnership System in Padang City, West Sumatra Province, Indonesia. 1st Virtual Workshop on Writing Scientific Article for International Publication Indexed SCOPUS, 528–533. https://doi.org/10.2478/9788366675827-092
##submission.downloads##
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2024 Anila Dani Sakinah
Artikel ini berlisensiCreative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
