A Systematic Literature Review: Muslim Friendly Tourism Based on Hepta Helix
DOI:
https://doi.org/10.53491/oikonomika.v6i1.1787Keywords:
Systematic Literature Review, Muslim-Friendly Tourism, Halal Tourism, Islamic Economy, Hepta HelixAbstract
Muslim-friendly tourism has emerged as a rapidly growing segment in the global tourism industry, driven by the increasing number of Muslim travelers seeking services that align with Islamic values. However, the development of this sector still faces fragmented coordination among stakeholders and the lack of a comprehensive collaborative framework. This study aims to review and map the scientific literature on the development of Muslim-friendly tourism using a Systematic Literature Review (SLR) approach and to analyze the integration of the Hepta Helix model in its management practices. The Hepta Helix model involves seven key stakeholders—government, academia, business actors, community, media, non-governmental organizations (NGOs), and technology—as strategic elements in shaping an inclusive and sustainable halal tourism ecosystem. This study examines articles published between 2021 and 2024, sourced from databases such as Scopus, Google Scholar, and ERIC, using keywords including “Muslim-friendly tourism,” “halal tourism,” and “Hepta Helix.” The findings indicate that most studies remain focused on conceptual aspects and basic halal tourism services, while collaborative integration among actors within the Hepta Helix framework is still rarely discussed explicitly. These results highlight an urgent need for strengthened cross-sector coordination, supportive regulation, and the utilization of digital technology to enhance the competitiveness of halal tourism at both local and global levels. This study is expected to contribute to the development of more integrative policy and research directions in the field of Islamic value-based tourism studies.
Downloads
References
Abdiska, D., Kamarni, N., & N., Z. (2024). The Influence Of Muslim Friendly Tourism On The Satisfaction Of Tourists Visiting The Tourist Attraction Of Air Manis Beach In Padang City. Jurnal Ekonomi, 13(03), 2024. https://doi.org/10.54209/ekonomi.v13i03
Abdul Shukor, S., Ahmad Bustamam, U. S., Mohd Salikin, N., Anwar, I. F., Nordin, S. N., & Mohamad Nor, N. S. (2023). Development of Sustainability Indicators for Muslim-Friendly Tourism in Malaysia. I-IECONS e-Proceedings, 609–613. https://doi.org/10.33102/iiecons.v10i1.39
Agus, & Ansori, Z. (2024). Collaborative Electoral Governance in West Nusa. Politea: Jurnal Kajian Politik Islam, 7(2), 1–24.
Ansori, Z. (2024). Tolerance Index and Policy Model in Sustainable Tourism Development in Central Lombok Regency, Indonesia. Muharrik: Jurnal Dakwah Dan Sosial, 6(1), 255–269. https://doi.org/10.37680/muharrik.v6i1.2164
Anwar, A. Z., Arifin, M., Noahdian, E. F. H., & Octaviana, S. A. (2023). A Review of The Strengths, Weaknesses, Opportunities, and Threats Facing Muslim-friendly Tourism in The Jepara District of Indonesia. Idarotuna : Journal of Administrative Science, 4(1), 46–62. https://doi.org/10.54471/idarotuna.v4i1.43
Asthu, A. A., & Adwiyah, R. (2020). Analysis of Muslim Friendly Tourism Indicators Toward the Number of Foreign Tourist Visitations. Amwaluna: Jurnal Ekonomi Dan Keuangan Syariah, 5(1), 13–28. https://doi.org/10.29313/amwaluna.v5i1.5988
Asyari, P. L., & Rohman, A. (2022). Analisis Penerapan Fatwa MUI Wisata Halal (Studi Kasus Hotel Syariah Ikhlas Beramal Bangkalan). Iqtisodina: Jurnal Ekonomi Syariah Dan Hukum Islam Teori Produksi Dalam Islam, 5(1), 68–76.
Athallah, M., Sukarno, K., & Sarudin, R. (2023). Analisis Pengaruh Penerapan Muslim-Friendly Tourism Terhadap Citra Destinasi Petak Enam, Jakarta Barat. Jurnal Ilmiah Global Education, 4(3), 1952–1962.
Azam, M. S. E., Muflih, B. K., & Al Haq, M. A. (2024). Intersection Between Modern Technologies and Halal Tourism. The Journal of Muamalat and Islamic Finance Research, 21(1), 16–31. https://doi.org/10.33102/jmifr.546
Bagaskara, D. Y., & Rohmadi, R. (2024). Analisis SWOT potensi halal tourism di Indonesia dengan NVivo: Studi literature review. Journal of Economics Research and Policy Studies, 4(1), 1–15. https://doi.org/10.53088/jerps.v4i1.784
Baran, Z., & Karaca, Ş. (2023). Muslim-Friendly Tourism Data Challenges: Available Resources and Deficiencies. Sivas Interdisipliner Turizm Araştırmaları …, 6, 1–30. http://sita.cumhuriyet.edu.tr/en/pub/issue/82029/1331425%0Ahttp://sita.cumhuriyet.edu.tr/en/download/article-file/3281412
Cipta, H. (2023). Halal Tourism or Sharia Tourism? A Systematic Literature Review. Islamitsch Familierecht Journal, 4(2), 1–23.
Darmawan, D., Riya, R., & Parantika, A. (2023). Potensi Pengembangan Wisata Muslim Friendly Di Pulau Bali. Jurnal Ilmiah Wahana Pendidikan, 9(7), 82–91. https://doi.org/10.5281/zenodo.7803878
Efendi, M. N., & Khomairoh, S. (2025). Integrasi Industri Halal dengan Sektor Pariwisata Religi di Jawa Tengah Integration of Halal Industry with Religious Tourism Sector in Central Java pada Tengah . Jawa Tengah adalah salah satu terbesar di Indonesia , yang mencapai sekitar pentingnya menjad. Jurnal Pembangunan Daerah, 1(1), 57–76. https://doi.org/10.36762/jpd.v1i1.1211
Fahmi, M. F., Anwar, M. K., Suryaningsih, S. A., Fahrulloh, A., Canggih, C., & Syaifudin, R. (2023). Digitizing Halal Tourism and Designing Muslim-Friendly Tourism Categorization as an Effort to Minimize Uncertainty in Halal Tourism in Blitar Raya. In Formosa Journal of Multidisciplinary Research (Vol. 2, Issue 11). Atlantis Press SARL. https://doi.org/10.55927/fjmr.v2i11.7012
Fajaruddin, A., Bimantara, A. R., Lesmana, M., & Sholeh, I. (2024). Development of Muslim-Friendly Tourism Services Indicator in Sleman Regency, Yogyakarta Province. IiBAF E-Proceeding, 599–609.
Farisma, A., Sunariyah, A., & Rohman, A. (2023). Optimalisasi Muslim Friendly Tourism Dalam Meningkatkan Daya Tarik Wisata dan Kesejahteraaan Ekonomi Masyarakat Lokal di Pantai Slopeng Kabupaten Sumenep. Jurnal Iqtisaduna, 9(2), 301–317. https://doi.org/10.24252/iqtisaduna.v9i2.42172
Fathoni, M., Tambunan, D., Hou, A., Adelina, R., & Ginting, B. (2025). Pengaruh Attitude Of Local People Dan Islamic Facility Terhadap Muslim Friendly Tourism Melalui Brand Trust ( Studi Kasus Di Kabupaten Samosir ). JIMPA: Jurnal Ilmiah Mahasiswa Perbankan Syariah, 5(1), 1–16.
Gunawan, R. B., Supriadi, B., & Risfandini, A. (2024). Strategi Pengembangan Pariwisata Muslim Freindly di Kota Pasuruan. Al-Khidma: Jurnal Pengabdian Masyarakat, 4(2), 98–111.
Hajar, S., Faustyna, F., & Kholik, K. (2022). Muslim-Friendly Tourism Towards Good Tourism Governance. Otoritas : Jurnal Ilmu Pemerintahan, 12(2), 142–161. https://doi.org/10.26618/ojip.v12i2.8052
Hanafiah, M. H., Ambok Maek, A. A. A., & Mohd Zahari, M. S. (2021). Muslim tourist behaviour and intention to revisit non-muslim countries: The role of Muslim-friendly tourism (MFT) attributes. International Journal of Religious Tourism and Pilgrimage, 9(1), 165–177.
Hilmawan, W. (2024). Prospek Penerapan Moslem Friendly Tourism pada Tempat Wisata Rammang-Rammang Kabupaten Maros. Bulletin of Community Engagement, 4(1).
Ibrahim, M., & Syaharuddin. (2023). Model Matematis untuk Optimasi Rute Wisata Halal : Analisis Efisiensi dan Biaya. Journal of Sharia Economy and Islamic Tourism, 4(1), 1–12.
Ilmi, H., & Ambariyanto, A. (2024). Does Halal Tourism Development Support Achievement of SDGs Goals? A Systematic Literature Review. Jurnal Ilmiah Ekonomi Islam, 10(1), 85. https://doi.org/10.29040/jiei.v1i1.12376
Irshad, A., Fatimah, Z., Sahari, N. H., & Abdul Halim, A. H. (2022). The Concept Of Muslim-Friendly Tourism And Its Implementation In Malaysia. Journal of Fatwa Management and Research, 27(2-SE), 68–79. https://doi.org/10.33102/jfatwa.vol27no2-se.484
Isnaeni, N., Ridhwan, Lubis, P., & Chairiyati, F. (2023). Analysis of Halal Tourism Readiness Through the Application of the Indonesia Muslim Travel Index (IMTI) In Realizing Regional Muslim-Friendly Tourism In Jambi Province. Atlantis Press SARL. https://doi.org/10.2991/978-2-38476-110-4_46
Janis, F. H. M., & Ramli, N. (2022). Influence of Muslim-Friendly Tourism Organisation Facebook Post on Online Engagement. Halalpshere, 2(1), 1–19.
Kagungan, D., Zainal, A. G., Neta, Y., & Rosalia, F. (2023). Penguatan Kapasitas Kelembagaan Desa dan Kelompok Sadar Wisata melalui Kemitraan Strategis Aktor Heptahelix dalam Pengembangan Desa Wisata Kunjir Kabupaten Lampung Selatan. Seandanan: Jurnal Pengabdian Pada Masyarakat, 3(1), 15–23. https://doi.org/10.23960/seandanan.v3i1.53
Lubis, A. S., Azhar, A., & Naurah Athaya. (2024). Trends dan Dampak Penelitian Halal Tourism Dunia: Meta Sintesis dan Blibliometric Analysis. Perspektif, 13(2), 478–487. https://doi.org/10.31289/perspektif.v13i2.11177
Malihah, L., Karimah, H., Zabidi, H., & Haryanti, P. (2024). Potensi Industri Halal di Indonesia: Sebuah Tinjauan Pustaka Sistematis. Jurnal Riset Pembangunan, 7(1), 11–21.
Mandalia, S. (2023). The Role of the West Sumatra Indonesia Tourism Office in Carrying out a Communication Strategy for the Promotion of Muslim-Friendly Tourism. Journal of Humanities and Tourism Research (Online), 13(3), 557–570. https://doi.org/10.14230/johut1514
Mandalia, S., Yulianda, H., & Adriz, H. (2022). Analysis of Muslim-Friendly Tourism Potential in Padang Ganting Hot Spring Tourism, Tanah Datar District, West Sumatra, Indonesia. Jurnal Pariwisata Nusantara (JUWITA), 1(3), 264–272. https://doi.org/10.20414/juwita.v1i3.5615
Maskuroh, N., Itang, Jannah, M., Elsa, Humaemah, R., Roy, M. I., Surahman, Suganda, A. D., & Peristiwo, H. (2022). Relevance Between Principles of Usefulness and Humanitarian Principles in a Muslim Friendly Tourism Perspective. IJMA: International Journal Mathla’ul Anwar of Halal Issues, 2(2), 1–12.
Maulana, N., Wibowo, M. G., & Zicky, M. A. (2024). Welcoming the Economic Transformation of the Ummah in Aceh through Muslim-Friendly Tourism Destinations. Syarah: Jurnal Hukum Islam Dan Ekonomi, 13(2).
Mazlan, N., Izham, S. S. B., & Ahmadun, M. B. (2023). Muslim Friendly Hotels As Islamic Tourism Products: Issues and Challenges. International Journal of Academic Research in Business and Social Sciences, 13(2), 241–255. https://doi.org/10.6007/ijarbss/v13-i2/16344
Muflihah, L. (2024). The Role of Cultural Diversity in Realizing Inclusive Halal Tourism : A Review of Multicultural Destination Management. Proceedings of the International Conference on Strategic and Global Studies. https://doi.org/10.2991/978-94-6463-646-8
Muslim, A. K., & Harun, A. (2022). Exploring the Concept of Muslim-Friendly Tourism. International Journal of Religious Tourism and Pilgrimage, 10(3), 55–89. https://doi.org/10.21427/n4fm-gb33
Nugroho, L., Cetin, G., & Meiwanto Doktoralina, C. (2023). Discourses of Islamic Finance Supporting in Muslim-Friendly Tourism in the New Normal Era (Indonesia Cases). KnE Social Sciences, 2023, 699–714. https://doi.org/10.18502/kss.v8i12.13717
Nugroho, L., Mahliza, F., Putra, Y. M., Nugraha, E., & Sukiati, W. (2021). Discourses of Muslim-Friendly Tourism (Indonesia Empirical Cases). Journal of Islamic Economics and Social Science (JIESS), 2(1), 53. https://doi.org/10.22441/jiess.2021.v2i1.006
Pasaribu, Y. O., Nawawi, Z. M., & Syahriza, R. (2025). Symantec Literature Review (SLR): Optimizing The Potential of Sharia Tourism in Indonesia to Improve Competitiveness Local Economic Prosperity. ISLAMICONOMIC: Jurnal Ekonomi Islam, 16(1), 57–76.
Pranika, R., Ghofur, R. A., Madnasir, M., Zaelani, A. Q., & Fasa, M. I. (2023). Analysis of the Global Muslim Travel Index (Gmti) Muslim-Friendly Tourism in Improving Community Economy Reviewed From an Islamic Economic Perspective. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 7(3), 1267–1284. https://doi.org/10.31955/mea.v7i3.3535
Pujiastuti, E. E., Tegar, S., Koraag, G., & Retno, N. (2024). Muslim Friendly Tourism sebagai Alternatif Strategis Pengembangan Desa Wisata. 2(8), 3361–3366.
Purwantoro, A., Haryanto, T., & Nurhidayati, S. E. (2023). Pemetaan Penelitian Bisnis Pariwisata Halal: Analisis Bibliometrik Pada Database Scopus. Jurnal Pendidikan Ekonomi, Manajemen Dan Keuangan, 7(2), 113–126. https://doi.org/10.26740/jpeka.v7n2.p113-126
Rahman, A. A., Kusumastuti, A., R.J., W. A. U., & Listiani, W. (2023). Pengembangan Pariwisata Halal di Semarang dengan Mengoptimalkan Kearifan Lokal melalui Konsep Smart Tourism. Diponegoro Journal of Islamic Economics and …, 2(1), 220–237. https://ejournal2.undip.ac.id/index.php/djieb/article/view/20243%0Ahttps://ejournal2.undip.ac.id/index.php/djieb/article/download/20243/9735
Riadi, S., Mariana, Tondoyekti, K., & Hady, L. K. (2025). Economics and Digital Business Review Harmonisasi Sertifikasi Halal dan Eco-Friendly sebagai Inovasi dalam Industri Syariah di Indonesia : Pendekatan Systematic Literature Review pada Ekonomi Hijau dan Bisnis Syariah. Economics and Digital Business Review, 6(1).
Rifauddin, M., & Ardiyawin, I. (2024). Pemanfaatan Teknologi Informasi dalam Meningkatkan Aksesibilitas dan Transparansi Destinasi Wisata Halal di Indonesia. Journal of Sharia Economy and Islamic Tourism, 4(2), 82–92.
Rofiqo, A., Mahfud Sholihin, S. M. H., & Maulana, A. I. (2022). Halal Tourism: A Systematic Literature Review. Journal of Islamic Economics, Finance, and Banking, 5(1), 100812.
Saputra, D. E., Putri, F. W., Nazira, N. A., & Hidayati, A. N. (2025). Mendorong Pertumbuhan Ekonomi melalui Ekosistem Industri Halal di Indonesia. Jurnal Ilmiah Ekonomi Manajemen Bisnis Dan Akuntansi, 2(4), 81–93.
Sarastiani, A., Jasfar, F., Hamzah, M. Z., & Kristaung, R. (2022). Muslim Friendly Tourism Sustainability Analysis in Indonesia. OIDA International Journal of Sustainable Development, 15(2), 11–26. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4371457
Sari, W., & Aeni, N. ’. (2023). The Effect of Muslim-Friendly Tourism on Muslim Tourist Satisfaction in Ciwidey District. Indonesian Journal of Economics and Management, 4(1), 108–116. https://doi.org/10.35313/ijem.v4i1.5483
Supiani, H., Dewi, N. Y. S., Agustina, A., & ... (2024). Pengelolaan Lingkungan Berkelanjutan dalam Pengembangan Desa Wisata Halal: Mengkaji Dampak Positif dan Negatif Terhadap Lingkungan dan Budaya Lokal. Seminar Nasional …, 4, 360–371. https://journal.ummat.ac.id/index.php/fkip/article/view/25632
Sutikno, S., Herdini, F. L., Idialis, A. R., & Hanapi, M. S. (2023). Analysis of the Influence of Muslim-Friendly Tourism Destinations on Inbound in Countries in the Asia Pacific Region. Falah: Jurnal Ekonomi Syariah, 8(1), 01–13. https://doi.org/10.22219/jes.v8i1.22869
Syaharani, H. R., & Fahmi, M. F. (2024). Examining Muslim Friendly Tourism as a Strategy to Embrace Halal Tourism Prospects. LAA MAISYIR : Jurnal Ekonomi Islam, 123–139. https://doi.org/10.24252/lamaisyir.v11i1.48097
Takhim, M., Sonjaya, A., Salim, Z., Rahman, A., Basmar, E., Abdullah, R., & Ali, M. (2023). The Synergy of Islamic Banks and Muslim-Friendly Tourism: Patterns of Halal Industry Development in Indonesia. International Journal of Sustainable Development and Planning, 18(9), 2723–2731. https://doi.org/10.18280/ijsdp.180911
Wahyuni, S., & Nuraeni, Y. (2023). Perencanaan Program Komunikasi Pariwisata Dalam Pengembangan Wisata Muslim Friendly Di Kawasan Jakarta Pusat. Jurnal Sosial Humaniora Dan Pendidikan, 2(2), 10–19. https://doi.org/10.56127/jushpen.v2i2.795
Winoto, Y., Anwar, R. K., & Septian, F. I. (2024). Pariwisata Keagamaan di Indonesia: Tinjauan Literatur Sistematis dan Analisis Bibliometrik. Jurnal Ilmiah Pariwisata, 29(1), 48. https://doi.org/10.30647/jip.v29i1.1745
Wisker, Z. L., & Guler, O. (2022). Marketing Halal Tourism in a non-Muslim Majority Country: Friend or foe? Journal of Halal Service Research, 3(1), 1–9. https://magscholar.com/jhsr/jhsrv3n1/jhsr220001.pdf
Yahya, Y. K., Uzair, A., & Rofiqo, A. (2022). Indonesian Policy on Muslim Friendly Tourism: Geopolitical Overview. Journal of Critical Realism in Socio-Economics (JOCRISE), 1(1). https://doi.org/10.21111/jocrise.v1i1.7
Yen, H. P., Chang, J. W., Ho, K. C., & Hung, H. K. (2022). Foreign Muslim Workers’ Perspectives of the Basic Needs of Muslim-Friendly Tourist Services: An Empirical Analysis of a Non-Muslim Destination. Security and Communication Networks, 2022. https://doi.org/10.1155/2022/1676697
Yunadi, A., Maula, D. I., Nur, T., Al, I., & Ula, N. (2024). The Influence of Muslim-Friendly Tourism on Foreign Tourist Visits in ASEAN. El-Qish: Journal of Islamic Economics, 4(1), 67–79.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Dwi Vita Lestari Soehardi, Andri Soemitra, M Shabri Abd Majid
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
