Novia, Lely, et al. “ANALYSIS OF SALES PROMOTION IMPACT ON CUSTOMER LOYALTY AMONG DANA E-WALLET USERS AT UNIVERSITAS NEGERI MAKASSAR”. PAPUA: International Journal of Sharia Business Management, vol. 3, no. 1, June 2026, pp. 89-107, doi:10.53491/papua.v3i1.1901.