Reactualization of Trust and Justice Values on the Shopee Platform: An Islamic Business Ethics Perspective

Abstract

Study this analyze reactualization mark trust  (credibility) and justice as Islamic business ethics in the mechanism of Shopee's operations. With 528,415 fraud complaints recorded during 2017-2024, the implementation of Islamic ethics remains suboptimal. Using a systematic literature review of 35 peer-reviewed journals  (2020-2025), DSN-MUI Fatwa No. 146, government regulations, and Shopee policies, data are analyzed through thematic content analysis in six categories: concept trust, justice, platform implementation, challenges, and recommendations. Three findings critical appears: (1) Implementation Trust Partial: Technical features  (Shopee Guarantee, seller rating) are available However fail to prevent tadlis  (fraud).  (2) Structural injustice: The burden of proof is asymmetric in settlement dispute violate Islamic principles about balanced rights create gharar  (uncertainty).  (3) Exploitation Algorithm: Algorithm and promotion strategy violate the prohibition of gharar and najsy (market manipulation). This advances the literature on Islamic business by showing that trust and justice need integration systemic beyond feature technical includes governance, education for sellers, and regulatory collaboration. Different from study previously considered ethics as abstraction normative framework, This evaluate digital platforms empirically based on the Prophet SAW's business, revealing that gap ethics originate from the misalignment between profit maximization and internalization mark substantive. Reactualization requires effective demand for multi-stakeholder collaboration: system designed verification repeat, guidelines technical binding, institutional audits, internalization by sellers, and consumer participation in enforcement and reputation.