THE STRATEGY OF THE HEAD OF MADRASAH IN INCREASING ADMISSION OF NEW STUDENTS IN MTs YAA BUNAYYA, JAYAPURA CITY
STRATEGY OF THE HEAD OF MADRASAH IN INCREASING ADMISSION OF NEW STUDENTS IN MTs YAA BUNAYYA, JAYAPURA CITY
Keywords:Strategy, Head of Madrasah, New Student Admission
New Student Admission (PPDB) is carried out by educational institutions every year to get new students. To attract the interest of prospective students, the right strategy is needed to optimize the quantity and quality of the expected students. This research was conducted at MTs Yaa Bunayya Jayapura City because the school was only established in early 2020 which in terms of quantity and quality of students still needs to be improved. This study aims to find out how the madrasa principal's strategy in increasing the acceptance of new students at MTs Yaa Bunayya Jayapura City. This research uses descriptive qualitative research with data collection techniques using observation, interviews, and documentation techniques. The data analysis technique of this research uses the Miles and Huberman analysis technique, namely data reduction, data modeling, and verification or drawing conclusions. The results obtained from this study are that the strategies for increasing the acceptance of new students at MTs Yaa Bunayya Jayapura City are: 1) PPDB planning is carried out with careful preparation, namely by holding a meeting to form a new student admissions team, setting goals, targets, requirements, governance method, setting the schedule and determining the capacity to accept new students. 2) Organizing is done by optimizing the cooperation of the PPDB team consisting of school principals, teachers, and education staff. 3) The strategy to increase quantity is carried out by utilizing social media and word of mouth while building the quality it is carried out by selection tests. 4) Evaluation of PPDB implementation is carried out for future improvements. The results of this study are expected to be used as a reference by managers of educational institutions related to strategies in increasing the quantity and quality of new students.
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